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Scaling enterprise ABM personalization for Sanas across global BPO and telecom accounts

ABM Recommendation for Sanas

This page outlines how Sanas can use Prismic AI to generate and govern ABM landing pages tailored to contact center, BPO, and telecom leaders evaluating voice quality and CX transformation solutions.

Elliott Wagstaff

AI-enabled ABM Specialist

Our analysis

Enterprise sales of voice and CX platforms require account-specific operational narratives

Sanas operates long sales cycles with multiple stakeholders across operations, CX, IT, and compliance, where generic messaging fails to address regional and functional realities.

1

Generic CX messaging lacks operational credibility

Standard pages do not reflect region-specific challenges such as multilingual operations, offshore scaling, or network quality constraints.

2

Multiple buyer personas with different success metrics

Operations, CX, and partnerships leaders evaluate Sanas on different outcomes, making one-size-fits-all pages ineffective.

3

Limited ability to scale ABM across regions

Manually creating localized, compliant, and on-brand pages does not scale across global enterprise accounts.

Recommended Approach with Prismic AI Landing Pages

Generate account- and region-specific ABM pages

Prismic AI produces structured ABM pages aligned to each account’s operational context, regional footprint, and CX priorities.

Maintain governance and compliance

Content models and workflows ensure brand consistency, regulatory alignment, and controlled messaging across all markets.

Enable rapid GTM iteration

Structured content allows Sanas to update narratives quickly as deals progress or regional needs evolve.

Example ABM landing pages for Sanas target accounts

The following examples illustrate how Sanas could deploy personalized ABM pages using mocked branding, with production pages built on Sanas’ design system.

Company

Teleperformance

Role

Head of Contact Center Operations - APAC

Personalization Instructions

Create an executive ABM page for Teleperformance highlighting how Sanas reduces AHT and repeat calls in multilingual APAC operations, supports rapid offshore scaling, and preserves CSAT and agent quality across regional hubs.

Company

Concentrix

Role

VP Customer Experience - Latin America

Personalization Instructions

Generate a senior CX-focused ABM page addressing inconsistent customer experiences across LATAM markets, the impact of accent mismatches, and the need to demonstrate clear ROI from voice-quality technology rollouts.

Company

Sitel Group

Role

Regional Director, Offshore Operations - Africa & MENA

Personalization Instructions

Build an ABM page for an offshore operations leader focused on reducing agent onboarding friction, accelerating ramp times, and addressing regulatory and data privacy concerns when adopting audio processing solutions.

Company

Webhelp

Role

Head of Partnerships & Channel Sales - APAC

Personalization Instructions

Create a partner-focused ABM page emphasizing scalable co-marketing with Sanas, localized demo assets, and regional audio proof points to improve demo bookings and win APAC BPO RFPs.

Company

MTN Group

Role

Director, Customer Experience Innovation - Africa

Personalization Instructions

Generate an ABM page addressing inconsistent regional CX, the need to reduce AHT, improve call clarity on noisy mobile networks, and lower churn risk across African markets.

4-weeks Delivery plan

Next steps

Prismic partners with Sanas to structure ABM content, activate AI-driven personalization, and operationalize governance across global GTM teams.

1

Define ABM content models

Align on personas, regions, and compliance requirements for enterprise accounts.

2

Configure governance and workflows

Set approval rules, localization controls, and brand constraints.

3

Generate and validate ABM pages

Use Prismic AI to create and review account-specific landing pages.

4

Launch and iterate

Deploy pages, track engagement, and refine messaging by account and region.

Grow your website one slice at a time

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Elliott Wagstaff

AI-enabled ABM Specialist

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