Extending ABM execution capabilities for Push's B2B performance clients

ABM Partnership Recommendation for Push Group

This page outlines how Push can use Prismic AI to deliver on-brand ABM landing pages at scale for B2B clients, amplifying the impact of your AI marketing, SEO, paid social, and CRO services.

Alex Mills

Head of Partnerships

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Our analysis

Award-winning campaigns deserve conversion-optimized landing experiences

Push delivers proven results—550% keyword growth, ROAS lifts, and transformative campaign outcomes. But even the most sophisticated B2B targeting loses impact when high-intent traffic lands on generic pages that fail to reflect account context or buyer priorities.

Campaign traffic lands on one-size-fits-all pages

Paid social, SEO, and targeted campaigns drive qualified accounts to static pages that don't reflect account-specific challenges, limiting ROAS despite strong upstream targeting.

Manual page creation bottlenecks scale

Building and governing personalized landing pages manually is slow and expensive—preventing personalization at scale across your client portfolio.

Targeting intelligence stops at the ad

Rich firmographic data, intent signals, and buyer role insights rarely translate into tailored on-site messaging, leaving conversion potential unrealized.

How Push Can Leverage Prismic AI for Revenue Outcomes

Transform campaign intelligence into account-specific pages

Prismic AI converts Push's B2B SEO insights, paid social targeting, and CRO data into personalized ABM landing pages aligned with each client's campaign strategy.

Maintain brand governance at scale

Pages render directly within each client's design system, ensuring brand consistency and compliance while enabling large-scale account variation.

Build a repeatable, high-margin service line

Prismic provides the page execution engine; Push delivers strategy, training, and consulting—creating a billable ABM capability that scales across your client portfolio.

Example ABM landing pages built for Hilti's target accounts

These examples show ABM landing pages generated for Hilti's construction industry target accounts. Designs are intentionally low-fidelity; in production, pages render directly within each client's design system to ensure full brand and campaign consistency.

Company

Skanska

Role

Head of Procurement

Personalization Instructions

Write a focused page for Skanska Head of Procurement. Emphasize total cost of ownership, supply reliability, and regulatory compliance across multi-site contracts. Address framework agreements, digital procurement integration, safety certifications, and consolidated invoicing. Position Hilti as a strategic vendor partner that reduces procurement complexity while meeting stringent compliance requirements. CTA: Request a framework agreement consultation.

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Company

Balfour Beatty

Role

Director of Operations

Personalization Instructions

Write a results-oriented page for Balfour Beatty Director of Operations. Highlight site productivity, downtime reduction, and fleet utilization outcomes. Address tool tracking with IoT visibility, service turnaround SLAs, on-site training programs, and standardized SKUs that cut delays and speed mobilization. Position Hilti as an operational efficiency partner that keeps projects on schedule. CTA: Schedule an operations efficiency assessment.

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Company

Bouygues Construction

Role

HSE Director

Personalization Instructions

Write a safety-focused page for Bouygues Construction HSE Director. Emphasize incident reduction, regulatory compliance, and safety performance metrics. Address safety-first tool design, dust and noise mitigation features, guard systems, industry certifications, and reporting capabilities that support audits and insurer requirements. Position Hilti as a partner in achieving zero-harm objectives. CTA: Book a safety solutions review.

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4-week delivery plan

Next steps

Prismic and Push align to define a joint ABM execution offering and demonstrate value for selected B2B clients.

Identify B2B clients ready for ABM

Align on which client segments and campaigns would benefit most from account-specific landing pages.

Establish the joint delivery model

Define roles: Push delivers strategy, training, and consulting; Prismic handles page generation and governance.

Create client-ready demonstrations

Build reusable ABM page demos tailored to Push's B2B client portfolio and verticals.

Activate and measure results

Deploy across target accounts, track conversion lift, and expand as performance proves out.