Extending Redsift's Prismic site to deliver account-specific ABM journeys
ABM Recommendation for Redsift
This page outlines how Redsift can activate ABM landing page generation as an add-on to its existing Prismic setup, producing role-specific pages for security and IT leaders at target accounts like Siemens, Santander, and Expedia Group—complete with OnDMARC, Brand Trust, and DNS Guardian messaging tailored to each persona.
Our analysis
Security and IT buyers need role-specific messaging to convert
Redsift runs targeted GTM initiatives for enterprise security and IT teams, but an IT Director at Siemens cares about different outcomes than an InfoSec lead at Santander or a Security Team Lead at Expedia Group. Generic landing pages dilute this precision and limit conversion.
Static pages miss persona-specific security priorities
An IT Director evaluating DMARC enforcement speed needs different messaging than an InfoSec lead focused on layered brand protection—yet both often land on the same generic page.
Building account-specific pages manually doesn't scale
Creating bespoke OnDMARC or Brand Trust pages for each target account and persona consumes marketing and engineering resources, slowing campaign velocity.
Redsift's Prismic foundation is ready for more
Redsift already has the right CMS infrastructure in place. ABM generation extends these capabilities to deliver personalized pages without replatforming or redesign.
Recommended Approach with Prismic ABM Landing Pages
Generate persona-specific security pages on demand
Prismic ABM enables Redsift to produce pages tailored to IT Directors, InfoSec leads, and Security Team Leads—each highlighting the OnDMARC, Brand Trust, or DNS Guardian outcomes most relevant to their role.
Preserve Redsift's brand and design integrity
All generated pages reuse Redsift's current design system, components, and editorial workflows—ensuring consistency and governance without additional engineering effort.
Launch ABM campaigns in days, not weeks
With guided implementation, Redsift teams can deliver high-quality personalized pages for Siemens, Santander, and Expedia Group in days—matching outbound precision with equally targeted landing experiences.
Example ABM landing pages generated for Redsift target accounts
These examples illustrate ABM landing pages generated for Redsift's target accounts—Siemens, Santander, and Expedia Group—demonstrating how role- and account-specific journeys can be executed at scale. Designs shown are low-fidelity demos; production pages are generated directly within Redsift's design system.
4-weeks Delivery plan
Next steps
Prismic Solutions Architects work with Redsift to activate ABM generation on top of the existing setup and guide the team through first production-ready pages for Siemens, Santander, and Expedia Group.
Review existing Prismic models
Assess current content types and design components as the foundation for generating OnDMARC, Brand Trust, and DNS Guardian ABM pages.
Define ABM inputs
Align on security and IT personas, account attributes for Siemens, Santander, and Expedia Group, and GTM signals to guide page generation.
Generate and review pages
Produce initial personalized pages for each target account and persona, then validate content, messaging, and design quality.
Launch and scale
Deploy pages into live GTM workflows and expand coverage across additional accounts and security roles.
ABM Recommendation for Redsift
How Redsift can activate Prismic ABM landing pages as an add-on to scale personalized acquisition for security and IT teams using its existing CMS and design system.
Dianka Soumaré
Solutions Engineer
