Scaling enterprise ABM personalization for UGP’s multi-site energy and utilities buyers
ABM Recommendation for UGP
This page outlines how UGP can use Prismic AI to generate governed ABM landing pages tailored to estates, procurement, and facilities leaders managing complex multi-site energy portfolios.
Our analysis
Enterprise utilities procurement is driven by operational complexity and risk management
Enterprise utilities procurement is driven by operational complexity and risk management
Generic messaging fails to reflect estate-level complexity
Standard pages do not address contract staggering, meter portfolios, or site continuity concerns across large estates.
Multiple senior personas with different success criteria
Facilities, procurement, and estates leaders evaluate UGP on reliability, risk reduction, sustainability, and operational simplicity.
Limited ability to scale targeted enterprise narratives
Manually tailoring pages for each large account does not scale across national estates and buying committees.
Recommended Approach with Prismic AI Landing Pages
Create account- and role-specific ABM pages
Prismic AI generates pages aligned to each estate’s operational footprint, contract structure, and risk priorities.
Maintain governance across regulated and operational content
Structured models and workflows ensure accuracy, compliance, and brand consistency across all enterprise accounts.
Support complex enterprise sales motions
Personalized pages equip sales teams with credible, operational narratives that accelerate multi-stakeholder decisions.
Example ABM landing pages for priority UGP enterprise accounts
The following examples illustrate how UGP could deploy personalized ABM pages using mocked branding; production pages would use UGP’s design system and operational standards.
4-weeks Delivery plan
Next steps
Prismic partners with UGP to model enterprise ABM content, generate targeted landing pages, and operationalize governance across strategic accounts.
Define priority enterprise segments
Align on estates, healthcare, and retail accounts with complex multi-site needs.
Configure content models and governance
Set templates, approval flows, and compliance controls.
Generate and validate ABM pages
Create account-specific pages and review with sales and operations teams.
Launch and expand
Deploy pages, measure engagement, and scale across national estates.
