Scaling ABM campaigns at LSEG with Prismic
ABM Personalization: A Recommendation for LSEG Marketing
This page summarizes our understanding of LSEG’s ABM challenges and outlines how Prismic’s AI can help LSEG marketing teams generate consistent, high-quality, account-specific landing pages at scale.
ABM at Enterprise Scale
Account-Based Marketing for LSEG’s Target Institutions
For LSEG, driving relevance and credibility in ABM requires precision across stakeholders, regions, and regulatory constraints.
Multi-stakeholder complexity
LSEG targets complex financial institutions with multiple personas across data, trading, risk, sustainability, and compliance, making generic ABM messaging ineffective.
Manual page creation at scale
Building and maintaining account-specific landing pages manually is slow, hard to govern, and difficult to sustain as LSEG’s target accounts and regional footprint expand.
From account data to compliant experiences
LSEG needs to turn structured account and persona data into personalized pages that remain fully editable in Prismic while consistently enforcing brand and compliance standards.
Opportunities for LSEG
ABM Pages Generated at Scale
Automatically generate account-specific landing pages from structured data, allowing LSEG to cover more priority accounts without increasing manual content production.
Editable and Governed in Prismic
All generated pages are fully editable inside Prismic, ensuring brand consistency, compliance review, and editorial control across regions and teams.
Fast Time to Value Without CMS Migration
The ABM engine runs alongside existing CMS infrastructure, with no migration required and first live pages published within the first week.
Examples of Personalized ABM Pages Generated for LSEG
Below are concrete examples of account-specific ABM pages generated from mocked structured inputs. Each page illustrates how messaging, proof points, and CTAs dynamically adapt to the prospect’s role, priorities, and industry, while remaining within a consistent, governed structure.
Disclaimer: branding is mocked for demonstration purposes. In a production setup, your design system would be directly connected to the page generator.
Next steps
Move From Prototype to Proven ABM Impact
Review the personalized ABM pages
Generated above for the fictional target accounts and share your feedback on relevance, tone, and positioning.
Prismic's Solutions Architect will refine prompts and configuration
To include your content ideas, and reach your quality & compliance standards.
Buy a campaign plan
To go generate dozens of pages and measure impact and ROI before expanding further.
