Extending ABM execution for Croud's B2B performance clients
ABM Partnership Recommendation for Croud
This page outlines how Croud can use Prismic AI to deliver on-brand ABM landing pages at scale for its B2B clients, extending your Return on Intelligence from media strategy to the landing page experience.
Our analysis
Your media intelligence deserves landing pages that convert
While CroudOS and your global Croudie network deliver sophisticated media, SEO, and analytics programs, many B2B campaigns still land on generic pages that fail to reflect account context, buyer role, or deal stage—leaving incremental value on the table.
Qualified traffic lands on generic experiences
Sophisticated paid media and SEO programs direct high-intent accounts to static pages that do not reflect account-specific challenges or your media strategy insights.
Manual page production creates bottlenecks
Creating personalized landing pages manually is slow and expensive—difficult to scale across your 600+ in-house experts and 2,900 Croudies serving clients like Amazon Prime, Aston Martin, and Nespresso.
CroudOS intelligence stops at the click
Rich audience, firmographic, and intent data from CroudOS is rarely translated into tailored on-site messaging, limiting the incremental lift your campaigns can deliver.
Recommended Approach with Prismic AI Landing Pages
Extend your Return on Intelligence to the landing page
Prismic AI converts CroudOS audience and account insights into personalized ABM landing pages—the same approach that helped IWG achieve 98% more conversions.
Scale without scaling production complexity
Structured content models ensure brand consistency and compliance across enterprise clients like Nespresso and Frasers Group while enabling large-scale variation without manual overhead.
Create a new billable ABM capability
Prismic provides the ABM page engine; Croud delivers strategy, SEO and paid media activation, and optimization for B2B clients—a repeatable offering across your portfolio.
Example ABM landing pages built for IWG
These examples show ABM landing pages generated for IWG's target accounts and senior personas as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed for your clients, pages are generated directly within their design systems to ensure full brand and campaign consistency.
4-weeks Delivery plan
Next steps
Prismic and Croud align to define a joint ABM execution offering and demonstrate value for selected B2B clients.
Align on B2B ABM use cases
Identify SEO and paid media programs where personalized ABM pages produce measurable incremental lift.
Define the joint delivery model
Clarify roles across Croud's in-house experts, Croudie network, and Prismic's page generation and governance.
Build client-ready ABM demos
Create reusable demonstrations tailored to Croud's B2B client portfolio.
Activate and scale
Launch ABM page execution across selected accounts and scale based on incrementality-focused measurement.
ABM Partnership Recommendation for Croud
How Croud can partner with Prismic to deliver on-brand ABM landing pages at scale as a new performance lever for B2B clients.
Alex Mills
Head of Partnerships
