Build your clothing brand online

Simple setup, straightforward pricing, and none of the expensive bloat—plans start at $0.

The best online store builder for small clothing brands

If you're launching a clothing line, Big Cartel makes it simple to get started. Upload your apparel designs, set up size and color variants in minutes, and customize your store to match your brand's aesthetic. Built for founders working with tight budgets and small teams, our platform gives you everything you need to sell online without the complexity or high costs of larger platforms.

Sell Clothing Online With Simple, Affordable Pricing

If you're running a small clothing brand, you need an online store that fits your budget and doesn't get in the way. Big Cartel gives you everything you need to sell tees, hoodies, and new drops without the high costs or complicated features built for big retailers. Start with a free plan for up to 5 products, then move to a paid plan with predictable monthly pricing when you're ready to grow. You get customizable themes to match your brand, custom domain support, and built-in payment processing so you can get up and running fast. No learning curve. No extra tools you don't need. Just a straightforward way to get your apparel in front of customers.

"Big Cartel gave me a way to sell my t-shirts and hoodies online without spending a fortune or losing control of my brand. I didn't want to deal with complicated platforms or monthly fees that would eat into my profits. This just worked right out of the box."

FAQs

Here are answers to common questions from small clothing brand founders considering Big Cartel.

How it works

What is Big Cartel?

Big Cartel is an ecommerce platform built for small clothing brands and independent fashion sellers. It gives you the tools to create an online store, manage inventory, and sell directly to customers without needing technical skills or a big budget.

How does it work?

Sign up for a Big Cartel account, choose a plan that fits your needs, and customize your storefront. Add your clothing products with photos, descriptions, and variants like sizes and colors. Set up your shipping rates and payment options, then publish your store and start selling.

How much does it cost?

Plans start at $0. Paid plans include Platinum at $15/mo and Diamond at $30/mo for growing stores.

Can I import my products?

Yes—create new listings or import directly from Shopify, Etsy, or Squarespace.

What resources are available?

Explore Resources for guides and tips, check Example shops for inspiration, and visit the Help center for support.

Trusted by Independent Clothing Brands

Join 3M+ shops listing 6M+ products and counting.

"Setting up my storefront was so easy, and adding new pieces takes minutes. Managing orders is simple, which means I can spend more time designing and sewing instead of wrestling with tech."