Extending Alli's intelligence to ABM landing page execution for PMG's B2B clients
ABM Partnership Recommendation for PMG
This page outlines how PMG can use Prismic AI to extend Alli's marketing intelligence into personalized ABM landing pages, delivering on-brand experiences at scale that match the sophistication of your programs for clients like Experian and beyond.
The opportunity for PMG
Alli delivers marketing intelligence—now extend that precision to ABM landing pages
PMG's media, strategy, creative, and insights capabilities are industry-leading. Yet even sophisticated ABM campaigns often land high-intent traffic on generic pages that fail to reflect account context, buyer role, or the intelligence flowing through Alli.
Enterprise clients expect experiences that match targeting precision
When PMG drives qualified accounts to client sites, those visitors expect messaging tailored to their industry, role, and business challenges—not one-size-fits-all landing pages.
Manual ABM page creation bottlenecks full-service delivery
Building personalized landing pages manually requires coordination across strategy, creative, and dev teams—slowing delivery and limiting how many accounts PMG can activate at scale.
Alli's intelligence stops short of the on-site experience
Rich firmographic, intent, and audience data flowing through Alli rarely translates into tailored on-site messaging—leaving performance gains unrealized at the conversion point.
Recommended Approach with Prismic AI for PMG
Turn Alli insights into personalized landing pages
Prismic AI ingests the firmographic, intent, and audience intelligence from Alli to auto-generate ABM landing pages for each target account and buyer persona. In days, not months.
Maintain pixel-perfect brand governance at scale
Pages render directly within each client's design system, ensuring brand consistency for demanding accounts. No custom dev sprints, no compliance risk, no bottlenecks.
Add a repeatable, billable ABM capability
Prismic provides the ABM page engine; PMG delivers strategy, media activation, and optimization. The result is a repeatable offering that differentiates PMG's full-service model and accelerates client outcomes.
Example: PMG × Experian
ABM landing pages built for Experian's potential B2B target accounts
These examples show ABM landing pages generated for Experian to target potential key accounts. Designs are intentionally low-fidelity; in production, pages render directly within Experian's design system to ensure full brand consistency.
Launch in 4 weeks
See ABM in action for PMG clients
Prismic and PMG align on a joint ABM execution offering, demonstrate value with a pilot client like Experian, and scale across the portfolio as results materialize.
Identify ABM use cases across PMG's client portfolio
Pinpoint which B2B clients and performance programs will benefit most from personalized landing pages tied to Alli's audience intelligence.
Connect Alli data streams and design systems
Integrate Prismic with Alli's firmographic and intent signals, plus client design systems, to enable governed page generation.
Build client-ready ABM demonstrations
Create reusable demos tailored to PMG's B2B client portfolio—such as Experian's commercial segment—to validate the approach.
Launch and scale across accounts
Deploy ABM pages for named accounts and expand the capability as conversion performance proves out.
ABM Partnership Recommendation for PMG
How PMG can partner with Prismic to deliver on-brand ABM landing pages at scale, extending Alli's intelligence to the final conversion point for B2B clients.
Alex Mills
Head of Partnerships
