Extending Growth Invention with AI-powered ABM execution for enterprise B2B clients
ABM Partnership Recommendation for DEPT®
This page outlines how DEPT® can use Prismic AI to deliver on-brand ABM landing pages at scale for enterprise B2B clients, turning account insights into personalized experiences that convert C-suite buyers into measurable growth outcomes.
The Challenge
Sophisticated B2B media strategies need personalized landing experiences to convert enterprise accounts
DEPT® crafts brilliant Growth Invention strategies for clients like Just Eat Takeaway and NVIDIA. But when high-intent enterprise buyers land on generic pages, conversion suffers—and manual page creation cannot keep pace with the ambition of your 50|50 tech-and-marketing model.
Precision targeting lands on generic experiences
Enterprise clients invest in sophisticated ABM targeting, but qualified accounts often land on static pages that fail to reflect their specific challenges, industry context, or buying stage.
Manual page creation slows campaign velocity
Building personalized landing pages for each target account, buyer role, and deal stage creates design debt and governance overhead that limits how fast you can scale ABM programs.
Account intelligence fails to reach the landing page
Rich firmographic, technographic, and intent data informs media strategy but rarely translates into tailored on-site messaging—limiting the conversion impact of your Growth Invention programs.
How Prismic AI Accelerates Growth Invention
Transform account insights into converting experiences
Prismic AI converts audience, firmographic, and intent data into persona-tailored ABM landing pages—automatically generating pages for a CIO at BT Group, a Head of AI at HSBC, or a CTO at Rolls-Royce.
Maintain brand consistency at scale
Pages render directly within each client's existing design system. No design debt. No governance headaches. Full brand compliance across hundreds of account-specific variations.
Build a repeatable, billable ABM capability
DEPT® delivers Growth Invention strategy and media activation; Prismic provides the page generation engine. Together, create an industrialized ABM offering for enterprise clients like NVIDIA.
Example ABM landing pages generated for Just Eat Takeaway's potential B2B targets
These examples show ABM landing pages generated for Just Eat Takeaway's enterprise target accounts as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed, pages are rendered directly within Just Eat Takeaway's design system to ensure full brand and campaign consistency.
4-week Delivery Plan
Next steps
Prismic and DEPT® align to define a joint ABM execution offering and demonstrate value for selected enterprise B2B clients.
Identify Growth Invention opportunities
Pinpoint enterprise B2B clients and campaigns where personalized ABM pages can increase conversion and accelerate deal velocity.
Define the collaborative delivery model
DEPT® leads strategy, media activation, and client relationships; Prismic handles page generation, governance, and design system integration.
Build enterprise-ready demonstrations
Create ABM demos tailored to DEPT®'s enterprise portfolio—showcasing personalization for accounts like NVIDIA's target buyers.
Activate, measure, and scale
Deploy ABM campaigns in days rather than months. Expand across accounts as conversion metrics demonstrate ROI for your enterprise clients.
ABM Partnership Recommendation for DEPT®
How DEPT® can partner with Prismic to deliver scalable, on-brand ABM landing pages as a Growth Invention lever for enterprise B2B clients.
Alex Mills
Head of Partnerships
