Extending AI-driven ABM personalization for KINESSO's performance marketing clients

ABM Partnership Recommendation for KINESSO

This page outlines how KINESSO can use Prismic AI to convert your proprietary audience insights, AI capabilities, and analytics into personalized ABM landing pages—extending your data intelligence advantage to on-site experiences that match your sophisticated media strategies.

Noor Simreekheea

Experte CMS - Prismic

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Our analysis

Your data intelligence advantage can extend to every on-site experience

KINESSO has built sophisticated capabilities in identity resolution, customer data management, data clean rooms, and analytics. Yet the insights generated by these capabilities often stop at media activation—high-intent traffic still lands on pages that fail to reflect account context, buyer role, or deal stage.

Rich audience data stops at media activation

ABM campaigns for financial services, retail, and healthcare clients bring qualified accounts to static pages that do not use identity, firmographic, or intent signals.

ABM page execution does not scale operationally

Creating and governing personalized landing pages across global client portfolios is slow, expensive, and difficult to industrialize at KINESSO's scale.

Data clean room insights rarely reach on-site experiences

Identity resolution, analytics, and martech capabilities generate deep account intelligence that is not translated into tailored landing page messaging.

Recommended Approach with Prismic AI Landing Pages

Transform data intelligence into conversion outcomes

Prismic AI converts KINESSO's audience and account insights into personalized ABM landing pages—proven to deliver 2X conversions of ideal prospects and 11X campaign lift.

Maintain brand governance at enterprise scale

Structured content models ensure brand consistency and compliance for clients like L'Oreal, Citi, and Mutual of Omaha while enabling large-scale variation.

Add a billable ABM capability to existing offerings

Prismic provides the ABM page engine; KINESSO delivers optimization, analytics, and experimentation—complementing performance marketing, e-commerce, and data strategy services.

Example ABM landing pages built for B2B performance programs

These examples show ABM landing pages generated for B2B target accounts across financial services, retail, and healthcare as a demonstration of Prismic's output quality. Designs are intentionally low-fidelity; when deployed for KINESSO's clients, pages are generated directly within their design systems to ensure full brand and campaign consistency.

Company

JPMorgan Chase

Role

VP of Digital Marketing

Personalization Instructions

JPMorgan Chase requires identity resolution and customer data management capabilities that maintain compliance while enabling brand governance across their consumer and commercial banking segments. Their digital marketing team needs to scale personalized experiences that meet strict regulatory requirements while delivering account specific messaging to diverse customer segments. The platform must support governance at scale to ensure consistency across all digital touchpoints while maintaining data privacy standards. Implementing these capabilities could potentially reduce acquisition costs by up to 75% through more targeted and relevant customer engagement. Schedule a personalization strategy session to discuss how we can support your identity resolution and compliance needs.

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Company

Estée Lauder Companies

Role

Global Director of Performance Marketing

Personalization Instructions

You are a Global Director of Performance Marketing at Estée Lauder Companies focused on B2B partnerships and wholesale channel growth. Your challenge is converting high-intent partner traffic when data is fragmented across multiple beauty brands and regional markets. You need to deliver consistent yet personalized experiences that reflect each brand's identity while using shared analytics and identity capabilities. The platform must support both brand autonomy and centralized performance tracking across your portfolio. See how the solution addresses fragmented data and enables personalized experiences for B2B partner audiences.

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Company

UnitedHealth Group

Role

Director of Digital Engagement

Personalization Instructions

UnitedHealth Group needs compliant personalization capabilities for their provider and employer group prospects that meet healthcare regulatory requirements. Their digital engagement team must implement governance at scale to manage complex compliance frameworks while delivering account specific value propositions to different healthcare segments. The platform needs to support personalized experiences that adhere to HIPAA and other healthcare data privacy regulations while enabling targeted messaging across multiple audiences. Organizations using similar approaches have seen up to 11X campaign lift through more relevant and compliant account based marketing efforts. Request a healthcare ABM compliance review to explore how we can help meet your regulatory and personalization requirements.

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4-weeks Delivery plan

Next steps

Prismic and KINESSO align to define a joint ABM execution offering and demonstrate value for selected B2B clients across financial services, retail, and healthcare.

Align on B2B ABM use cases

Identify client segments in financial services, retail, and healthcare where ABM pages drive incremental lift.

Define the joint delivery model

Clarify roles across optimization, analytics, AI experimentation, page generation, and governance.

Build client-ready ABM demos

Create reusable demonstrations tailored to KINESSO's B2B client portfolio.

Activate and scale

Launch ABM page execution across selected accounts and expand as performance proves out.