Scaling account-level energy flexibility messaging across GridBeyond’s enterprise GTM

ABM Recommendation for GridBeyond

This page shows how GridBeyond can use Prismic AI to deliver governed, scalable ABM landing pages tailored to energy operators, asset owners, and infrastructure leaders.

Brenda Pugliese

Account Executive

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Our analysis

Enterprise energy ABM requires precise alignment between market complexity and buyer priorities

Selling grid flexibility and optimisation solutions involves long cycles, technical buyers, and account-specific market constraints that generic pages cannot address.

Highly variable market and regulatory contexts

Energy buyers operate across regions with distinct rules, making one-size-fits-all messaging ineffective at the account level.

Multiple senior personas with different success metrics

Operations, commercial, and infrastructure leaders evaluate GridBeyond on different outcomes, requiring tailored narratives.

Limited ability to scale ABM without fragmentation

Manual personalization does not scale across priority accounts while maintaining technical accuracy and brand control.

Recommended Approach with Prismic AI Landing Pages

Create market- and persona-specific ABM pages

Prismic AI generates structured, account-level pages aligned to regional markets, asset types, and executive priorities.

Maintain governance across technical and commercial content

Centralised models and approvals ensure GridBeyond’s claims remain accurate, compliant, and on-brand.

Enable rapid iteration tied to pipeline outcomes

Structured content allows fast updates as accounts move from pilot to contract without rebuilding pages.

Sample ABM landing pages for GridBeyond target accounts

These examples illustrate how GridBeyond could deploy personalised ABM pages using mocked content, fully compatible with production design systems.

Company

Fluence

Role

Head of Asset Operations - Battery Systems

Personalization Instructions

Generate an ABM landing page for a battery asset operations leader focused on improving utilisation across global fleets, reducing optimisation fragmentation, and simplifying participation in region-specific power markets such as PJM, GB, and Australia.

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Company

EDF Energy

Role

Director, Retail & Flexibility Partnerships

Personalization Instructions

Create a senior-commercial ABM page addressing the need for scalable aggregation of distributed customer assets, clear revenue-sharing models, and frictionless onboarding that preserves existing customer relationships.

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Company

Vistra Energy

Role

VP, Distributed Energy & Storage Operations

Personalization Instructions

Build an executive ABM page focused on maximising DER and battery revenues across multiple markets, accelerating ROI assessment, and reducing time from pilot to commercial deployment.

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Company

Amazon (Global Infrastructure / AWS Energy)

Role

Head of Corporate Energy & Grid Services

Personalization Instructions

Generate a strategic ABM page for an infrastructure energy leader focused on stabilising energy costs, demonstrating measurable payback from flexibility investments, and delivering verifiable emissions reductions.

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Company

Enel X

Role

Head of VPP & Trading Partnerships

Personalization Instructions

Create a partner-focused ABM page addressing rapid VPP scaling, market-compliant dispatch, and standardised onboarding of third-party asset fleets to reduce integration friction.

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4-weeks Delivery plan