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Prismic + BETC Fullsix Recommendation

ABM Personalization for Europcar B2B

BETC Fullsix' approach to scaling Europcar's personalized B2B Campaigns

Maxime Huyghe

AI ABM Expert @ BETC Fullsix

Our analysis

Europcar's Problem

Europcar B2B challenges and priorities, based on the realities of selling mobility solutions to corporate clients at scale.

1

Complex B2B buying cycles with multiple stakeholders

Europcar addresses procurement teams, travel managers, finance, and operations leaders. Each stakeholder has different priorities, making clear, role-specific messaging essential to move deals forward.

2

Need to scale vertical and account-specific messaging

Europcar serves multiple industries and company sizes, from SMEs to large enterprises. Creating tailored content for industries, company profiles, and use cases at scale is key to supporting sales teams and accelerating pipeline.

BETC Fullsix + Prismic's Solution

B2B account and industry pages generated at scale

Automatically generate company-, industry-, or segment-specific landing pages for Europcar B2B, using structured inputs such as company size, industry, mobility needs, and geography. This allows sales and marketing teams to support more target accounts without increasing manual content production.

Fully editable and governed inside Prismic

All generated pages live natively in Prismic and remain fully editable. This ensures Europcar maintains brand consistency, legal compliance, and local validation, while enabling regional and central teams to collaborate efficiently.

Fast time to value without disrupting existing systems

The AI Landing Page Builder operates alongside existing CMS and marketing infrastructure. Europcar can launch its first B2B pages quickly, without migration risk, heavy IT involvement, or long implementation cycles.

Examples of B2B personalized pages in action

Examples ofAI-generated landing pages tailored to typical Europcar target accounts and segments, showcasing how messaging, value propositions, and use cases adapt automatically to different industries, company profiles, and business needs.

Company

Tesco

Role

Head of Corporate Travel & Mobility

Personalization Instructions

Generate landing page content for a senior corporate travel leader managing mobility across hundreds of locations, focusing on the lack of cost visibility caused by inconsistent local bookings. Emphasize centralized billing, unified reporting, and the ability to control short term and ad hoc vehicle usage at scale.

Company

Sainsbury's

Role

Procurement Category Manager – Transport & Logistics

Personalization Instructions

Create content for a procurement decision maker under pressure to reduce total mobility spend across retail and delivery operations. Highlight transparent SLA comparison, consistent commercial terms, and tools that enable evaluation beyond headline price alone.

Company

Royal Mail

Role

Fleet & Mobility Programme Lead

Personalization Instructions

Produce landing page messaging for a fleet leader responsible for complex regional depot needs requiring both short and long term vehicle coverage. Address the challenge of increasing EV adoption while maintaining operational continuity and minimizing disruption.

Company

NHS England

Role

Head of Procurement – Estates & Transport

Personalization Instructions

Generate content aimed at a public sector procurement leader who requires documented SLAs, insurance compliance, and rapid vehicle replacement for frontline services. Stress consolidated billing and transparent reporting across multiple trusts and operational sites.

Company

Mitie

Role

Director of Operations – Field Services

Personalization Instructions

Create landing page content for an operations leader managing a distributed field workforce that depends on scalable access to pool vehicles and vans. Focus on flexible contract terms, central invoicing, and reducing mobility overhead for variable project durations.

4-weeks Delivery plan

Next steps

Here is how BETC Fullsix will implement the AI-enabled B2B Pages Generator for Europcar in partnership with Prismic's Solutions Engineers

1

Connecting Europcar's Branding

BETC Fullsix will connect Europcar's design system to the page generator, or enrich it with relevant blocks if needed

2

Connecting Europcar's Sales Intelligence

BETC Fullsix will consult with Europcar's Sales Leadership to identify data sources and insights and make it available to Prismic's Page Generator

3

Test & Refine

After only 2-weeks, Europcar will be able to launch the generation of first batches of Pages, review the first pages for prompt refinements

4

Scale

Launch generation of pages and distribute through channels (emailing, ads) at scale.

Grow your website one slice at a time

The best time to build your marketing site with Prismic is now.

Maxime Huyghe

AI ABM Expert @ BETC Fullsix

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