Our analysis
Europcar's Problem
Europcar B2B challenges and priorities, based on the realities of selling mobility solutions to corporate clients at scale.
Complex B2B buying cycles with multiple stakeholders
Europcar addresses procurement teams, travel managers, finance, and operations leaders. Each stakeholder has different priorities, making clear, role-specific messaging essential to move deals forward.
Need to scale vertical and account-specific messaging
Europcar serves multiple industries and company sizes, from SMEs to large enterprises. Creating tailored content for industries, company profiles, and use cases at scale is key to supporting sales teams and accelerating pipeline.
BETC Fullsix + Prismic's Solution
B2B account and industry pages generated at scale
Automatically generate company-, industry-, or segment-specific landing pages for Europcar B2B, using structured inputs such as company size, industry, mobility needs, and geography. This allows sales and marketing teams to support more target accounts without increasing manual content production.
Fully editable and governed inside Prismic
All generated pages live natively in Prismic and remain fully editable. This ensures Europcar maintains brand consistency, legal compliance, and local validation, while enabling regional and central teams to collaborate efficiently.
Fast time to value without disrupting existing systems
The AI Landing Page Builder operates alongside existing CMS and marketing infrastructure. Europcar can launch its first B2B pages quickly, without migration risk, heavy IT involvement, or long implementation cycles.
Examples of B2B personalized pages in action
Examples ofAI-generated landing pages tailored to typical Europcar target accounts and segments, showcasing how messaging, value propositions, and use cases adapt automatically to different industries, company profiles, and business needs.
4-weeks Delivery plan
Next steps
Here is how BETC Fullsix will implement the AI-enabled B2B Pages Generator for Europcar in partnership with Prismic's Solutions Engineers
Connecting Europcar's Branding
BETC Fullsix will connect Europcar's design system to the page generator, or enrich it with relevant blocks if needed
Connecting Europcar's Sales Intelligence
BETC Fullsix will consult with Europcar's Sales Leadership to identify data sources and insights and make it available to Prismic's Page Generator
Test & Refine
After only 2-weeks, Europcar will be able to launch the generation of first batches of Pages, review the first pages for prompt refinements
Scale
Launch generation of pages and distribute through channels (emailing, ads) at scale.
